Yummy Yamagata: 4 Reasons Why You Should Visit Yamagata This Summer

Yummy Yamagata: 4 Reasons Why You Should Visit Yamagata This Summer

If you’re looking for a summer destination in Japan, chances are you might be looking for somewhere with relatively cooler weather, but that can also offer some seasonal sights and experiences.

A good candidate to consider then would be Yamagata Prefecture, up north in the Tohoku region. This is especially so if you are a foodie, for Yamagata is known for summer fruits such as cherries and grapes. 

Allow me to share here some of my yummy Yamagata experiences, alongside other eats (as well as activities to work it off) on my bucket list, that I am sure would pique the appetites of fellow foodies and adventurers.

 

1. Yamagata is Known As Japan’s “Fruit Kingdom”

Yamagata is the top producer of cherries in JapanYamagata is the top producer of cherries in Japan | Photo by Chin Yijia

You may have heard of Yamagata Prefecture’s nickname as the “Kingdom of Fruits”. This, of course, means you can enjoy a great variety of fruits here, but the most representative of the lot would be cherries or sakuranbo (さくらんぼ), for which Yamagata is Japan’s top producer!

Summer is in fact the best time to do your cherry-picking (literally and figuratively), as cherry season spans a short time frame from June to July.

While it would be easy to find cherries at supermarkets during this season—honestly, most cherries you would find anywhere in Japan would be from Yamagata—for extra fun and freshness I would recommend visiting a cherry farm to pick your own cherries. This is especially considering the inevitable high price tag of cherries, as with most fruits in Japan. With the eat-all-you-can style of most cherry-picking experiences here, you can pick way more than a box’s worth, with some efficiency.

 

Cherry Buffet at Suzuki Sakuranboen

Suzuki SakuranboenOne of the many cherry farms in Yamagata offering cherry-picking is the Suzuki Sakuranboen. | Photo by Hui Min

Many cherry farms throughout Yamagata offer such an experience, but the one I went to happened to be in Tsuruoka City (鶴岡市), specifically Suzuki Sakuranboen (鈴木さくらんぼ園)

Here, the season typically lasts from early June to early July, and for 2024 is priced at ¥1,600 for 3–14 June, or ¥1,800 15 June–5 July. For a set time of 60 minutes on weekdays or 30 minutes on weekends, you are allowed to pick and eat as many cherries as you can find in their plot. Yes, you have to eat them on the spot, so make sure you leave space for as many cherries as you can stomach (though an empty stomach is not advisable either due to the acidity).

 

Cherries at Suzuki SakuranboenReach out for as many of these cherries as you can! | Photo by Chin Yijia

If you are wondering why the period-based price difference, this is because the most premium breed of cherries characterised by their sweetness and juiciness, Sato Nishiki (佐藤錦), only comes into season in the later half of June.

I did not manage to make it that season, but the earlier tangier breeds were already juicy and good to me. Do also note that reservations are required for weekends via their website.

 

Vineyard filled with grapes in Tsuruoka, Yamagata, JapanGo for grapes later in summer, at vineyards like Colourful Budoen (カラフルぶどう園), also in Tsuruoka. | Photo by Chin Yijia

If you are not able to catch the short window for cherry season however, fret not as there are more fruits to be enjoyed later in summer!

With a longer season between August to October, grapes are a must-try in Yamagata. The colourful variety ranges from the dainty Delaware, for which Yamagata is the top producer, to other well-known breeds like Kyoho and Shine Muscat.

 

Suzuki Sakuranboen (鈴木さくらんぼ園)
Address: Katakai-362, Nishikataya, Tsuruoka, Yamagata 997-0323
Access: 25-minute drive from Tsuruoka Station. Alternatively, it is a 30-minute bus ride from Tsuruoka Station, followed by 20-minute walk

 

2. Yamagata is One of 5 GI-Designated Sake Regions

Yamagata sakeYamagata sake | Photo by Yamagata Prefecture

Yamagata will also be of interest to sake connoisseurs, as one of only five regions in Japan receiving Geographical Indication (GI) designation for their sake. If you have not heard of this international certification system before, the gist of it is that specific production requirements are defined for the certified produce of a particular region, assuring customers that the product is made through authentic methods from the specific place of origin.

The point here being, that Yamagata is valued as a sake producer highly enough, that they have a sort of patent right over their sake. 

This means you can do your sake shopping in Yamagata at ease, knowing that it is authentic “Yamagata Sake” just by checking for the GI label. But again, if you are going to be in the place of origin, I would highly recommend going right to the site of production and joining a sake brewery tour.

 

Visit A Sake Brewery Tour at Dewanoyuki Brewing Musuem

Yamagata sakeObserving the sake production process at the Watarai Honten (渡會本店) brewery where the Dewanoyuki Brewing Museum is located. | Photo by Chin Yijia

Of worthy mention is the Dewanoyuki Brewing Museum (出羽ノ雪酒造資料館) in the famous sake town of Oyama (大山), also in Tsuruoka City. The museum is built around an actual brewery you can tour, with exhibits on the process and history of sake brewing (including some English captions), and a tasting corner to help you decide which bottle to buy home. All for a small admission fee of only ¥200!

 

Dewanoyuki Brewing Museum (出羽ノ雪酒造資料館)
Address: 2-2-8 Oyama, Tsuruoka, Yamagata 997-1124
Access: 10-minute walk from Uzen-Oyama Station

 

3. Yamagata is Home to The “City of Gastronomy” and Shojin Ryori Buddhist Cuisine

Sunflowers at Yamagata Prefecture’s Mt. GassanSunflowers at Yamagata Prefecture’s Mount Gassan | Photo by Chin Yijia

Did you know that Yamagata is home to Japan’s only UNESCO-designated “City of Gastronomy”? By now, you should know that Tsuruoka City is home to cherry farms and sake breweries. So it shouldn’t come as a surprise that this “City of Gastronomy” is none other than Tsuruoka City! 

All the specific spots I have suggested so far are based in Tsuruoka City. One specific local cuisine that Tsuruoka is known for is interestingly shojin ryori (精進料理), the vegetarian meals consumed by Buddhist monks.

 

Admire the Three Sacred Mountains of Dewa Sanzan and Shojin Ryori Buddhist Cuisine

Mount Haguro in YamagataMount Haguro | Photo by Tohoku Tourism Promotion Organization

Tsuruoka is an ideal location for outdoor-lovers looking to get some summer hiking done, with one of Japan’s most sacred sites and famous clusters of mountains located here—the three sacred mountains of Dewa Sanzan (出羽三山).. 

These three mountains of Mount Haguro (羽黒山), Mount Gassan (月山), and Mount Yudono (湯殿山) represent birth, death, and rebirth respectively, thus mountain ascetics known as yamabushi (山伏) have climbed them since antiquity, as a journey of spiritual rebirth. These monks relied purely on meals of mountain vegetables for sustenance, as part of their spiritual training and connection with the mountains while on the climb. As many other pilgrims began to follow this practice, shojin ryori took root as a representative cuisine of this area.

 

Shojin buddhist cuisineShojin ryori served to modern tourists at temple lodges like Saikan | Photo by Chin Yijia

Today, visitors can easily get a taste of these ascetic meals at any of the temple lodges (宿坊 shukubo), around the three mountains, such as Saikan (斎館), found at the top of Mount Haguro. 

Before casting off vegetarian cuisine as too plain, it is important to note that the shojin ryori particular to Dewa Sanzan emphasises the inclusion of “all five elements” as part of its philosophy.

Namely, this includes a balance of five colours (green, yellow, red, black, and white), five flavours (sweet, sour, salty, bitter, and umami), and five cooking methods (raw, baked, boiled, fried, and steamed). 

The result is a colourful and nutritious array of mini dishes, which is sure to be a joy for both the eyes and taste buds, and a great way to try a wide variety of seasonal local ingredients.

While you can try shojin ryori just by dropping by Saikan for lunch or staying the night, hikers or those with a keen interest in Japanese spirituality may want to consider the full experience of climbing the three mountains. Especially since summer is prime hiking season, and mountains are one of the best places to escape the heat!

 

Mt. Haguro, Mt. Gassan, and Mt. YudonoClockwise from left: Mount Haguro, Mount Gassan, and Mount Yudono | Photo by Chin Yijia

Public buses from Tsuruoka Station enable planning your own way around the mountains, but if you are keen on immersing in the spiritual aspect, know that local-based company Yamabushido offers authentic training retreats led by actual yamabushi masters, and catering to overseas participants. 

Just be prepared that the retreats will require a substantial time and money investment, but that is to ensure a fully authentic and sustainable program that gives back to the local community and environment.

 

Saikan (斎館)
Address: Haguroyama-33 Haguromachi Touge, Tsuruoka, Yamagata 997-0211
Access: 40-minute bus ride from Tsuruoka Station

 

4. Yamadera Temple, A Scenic and Gastronomical Treat

YamaderaYamadera. | Photo by Hui Min

Speaking of mountains and temples however, another recommendation I have would be Yamadera Temple (山寺, literally “mountain temple”), this time in Yamagata City. Known as one of Japan’s top scenic sites, those familiar with haiku and the famous poet Matsuo Basho (松尾 芭蕉) should know that Yamadera moved him to write one of his most famous poems

 

Yamadera’s temple complex blends into the rocky mountainsideYamadera’s temple complex blends into the rocky mountainside | Photo by Hui Min

As you may deduce from the name, what is unique about Yamadera is how the temple buildings are built into steep rocky mountain cliffs, creating dramatic and mysterious scenery the likes of classic ancient landscape paintings. 

 

Yamadera stepsSteps pave the way up to Yamadera | Photo by Hui Min

While this means you do have to do a bit of climbing to enjoy this sight, it is nowhere near as intense as an actual hike, and the route is well-paved with lots of stairs. Specifically, about 1015 steps, each step said to gradually release you from your stress and troubles, and taking about an hour one-way.

 

View from YamaderaMisty views from the mountaintop pavillion | Photo by Hui Min

The effort will reward you with not just said mountain temple scenic compositions, but a panoramic view of the town below, to the backdrop of picturesque mountains.

The great thing here too, as I experienced first-hand, is that Yamadera is enjoyable even if the weather isn’t perfect. In fact, I personally felt some rain and mist added to the mystical atmosphere. The pavilion at the top allows you to soak it all in a comfortable shelter, and I enjoyed watching the train chug by from a distance.

 

Enjoying Imoni stew at Yamadera
Enjoying imoni stew with scenic views at Taimenseki. | Photo by Hui Min

When you are back down, you can reward yourself further with some local comfort food as well. The local dish to try here would be imoni (芋煮), a homely stew of satoimo (里芋) yam and meat. Among many other lunch options, I sat myself down at Taimenseki (対面石), a cosy eatery with views of a charming red bridge right by. 

While imoni is typically an autumn dish, it seems to be offered year-long at Taimenseki, and was still very satisfying on a rainy day. You can also opt for other local dishes such as their extensive menu of soba, and desserts such as the zunda mochi (ずんだ餅) with sweet edamame paste, that Yamagata and neighbouring Sendai are known for. 

 

Sakuranbo soft serve
Cherry ice cream | Photo by Hui Min

If you would instead like to cool off with a cold treat however, then it is actually also possible to get a taste of Yamagata cherries here, in the form of cherry soft serve!

 

Yamadera Temple (山寺)
Address: 4456-1 Yamadera, Yamagata, Yamagata 999-3301
Access: Entrance is a 7-minute walk from Yamadera Station

Taimenseki (対面石)
Address: 4411 Yamadera, Yamagata, Yamagata 999-3301
Access: 5-minute walk from Yamadera Station

 

Experience Yamagata at the Comforts of Your Home with JAPAN RAIL CLUB

Yummy Yamagata Omiyage Snack Box features Yamagata snacks, curated exclusively for JAPAN RAIL CLUB

Can't wait to experience Yamagata? You can do so with JAPAN RAIL CLUB, a premium snack box subscription service offered by JR East.

Specially for June 2024, JAPAN RAIL CLUB proud to present the “Yummy Yamagata” Omiyage Snack Box, an exclusive snack box filled with 10 different types of popular Yamagata snacks. Curated exclusively by local staff within the JR East Group, you can be sure to taste the best of Yamagata with snacks like PARIPARIxSAKUSAKU Dondonyaki, which features rice crackers with a local twist, and the jewel of Yamagata Sakuranbo Kirara Jelly (さくらんぼきらら)! 

Join us on a yummy-licious journey to Yamagata with our all-Yamagata Omiyage Snack Box, only available this June 2024! Subscribe by 30 June 2024 with the promo code “YUMMY12” to enjoy a 12% discount with a 3/6/12-month subscription plan. Subscribe today and bon appetit!

Meet the author

Hui Min

Hui Min is an 8th-time Japan repeater coming close to covering all 47 prefectures. Despite not being able to drive, she will ride trains, cycle, and walk to discover the most remote backwaters. Currently based in one such area: Komatsu City, Ishikawa.

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你知道嗎?日本是世界第二大綠茶生產國,僅次於中國,而靜岡縣的茶就占全國生產量約40%。 一般來說,茶葉會經過蒸、揉和乾燥等過程來製作成飲用茶。採摘後的茶葉會被蒸熟以停止氧化,以保持茶葉的鮮綠色、營養和清新的香氣。

So Much Matcha: An Essential Guide to Green Tea in Japan
Sue Lynn

So Much Matcha: An Essential Guide to Green Tea...

High in anti-oxidants and packed with anti-inflammatory properties, green tea (緑茶) is one of Japan’s most popular beverages and an important part of its culture, and can be found all...

Carissa Loh Culture

So Much Matcha: An Essential Guide to Green Tea...

High in anti-oxidants and packed with anti-inflammatory properties, green tea (緑茶) is one of Japan’s...

製茶故事:京都舞妓之茶本舖
Sue Lynn

製茶故事:京都舞妓之茶本舖

當提到日本的綠茶,大家都知道日本京都是茶文化的中心。 綠茶一開始是在西元9世紀,由幾個佛教僧侶從中國引進到日本的。在日本人的生活中,綠茶已經成為一種有著許多用途而且對人體健康的飲品。 作為日本文化的一部分,抹茶、煎茶和玉露等的綠茶品種也提供了多樣的口味選擇和體驗。例如傳統的日本茶道,不僅喝茶能帶來健康,茶道更成為了日本獨一無二的文化。

Sue Lynn Maker's Story

製茶故事:京都舞妓之茶本舖

當提到日本的綠茶,大家都知道日本京都是茶文化的中心。 綠茶一開始是在西元9世紀,由幾個佛教僧侶從中國引進到日本的。在日本人的生活中,綠茶已經成為一種有著許多用途而且對人體健康的飲品。 作為日本文化的一部分,抹茶、煎茶和玉露等的綠茶品種也提供了多樣的口味選擇和體驗。例如傳統的日本茶道,不僅喝茶能帶來健康,茶道更成為了日本獨一無二的文化。

Maker's Story: Gyokuro Tea from Kyoto by Maikonocha Honpo
Sue Lynn

Maker's Story: Gyokuro Tea from Kyoto by Maikon...

When it comes to green tea from Japan, Kyoto stands as the hub of tea culture. Originally introduced by returning Buddhist monks from their travels in China in the 9th...

Sue Lynn Food

Maker's Story: Gyokuro Tea from Kyoto by Maikon...

When it comes to green tea from Japan, Kyoto stands as the hub of tea...

Maker’s Story: Premium Matcha Products from Uji, Kyoto by Kyoeiseicha
Sue Lynn

Maker’s Story: Premium Matcha Products from Uji...

This May, JAPAN RAIL CLUB celebrates the joy that matcha brings to our lives with the special “So Much Matcha” Omiyage Snack Box. May marks the start of the traditional...

Sue Lynn Maker's Story

Maker’s Story: Premium Matcha Products from Uji...

This May, JAPAN RAIL CLUB celebrates the joy that matcha brings to our lives with...

綠之日快樂!一起來探索日本新綠季節中五個不能錯過的景點
Sue Lynn

綠之日快樂!一起來探索日本新綠季節中五個不能錯過的景點

在日本眾多節慶與珍貴傳統之中,有一個特別關於自然崇敬的慶典——綠之日。這個國定假日訂於每年五月四日,見證了日本與自然的深厚連結,也提醒人們欣賞這個70%都是山區的島國上,那些美麗的綠色景觀。

Carissa Loh Culture

綠之日快樂!一起來探索日本新綠季節中五個不能錯過的景點

在日本眾多節慶與珍貴傳統之中,有一個特別關於自然崇敬的慶典——綠之日。這個國定假日訂於每年五月四日,見證了日本與自然的深厚連結,也提醒人們欣賞這個70%都是山區的島國上,那些美麗的綠色景觀。

Happy Greenery Day: 5 Must-Visit Places to Explore During Japan's Shinryoku Season
Sue Lynn

Happy Greenery Day: 5 Must-Visit Places to Expl...

Nestled amongst Japan’s vibrant festivities and cherished traditions lies a celebration rooted in reverence for nature―Midori-no-Hi (みどりの日 Greenery Day). Observed annually on 4 May, this national holiday is a testament...

Carissa Loh Culture

Happy Greenery Day: 5 Must-Visit Places to Expl...

Nestled amongst Japan’s vibrant festivities and cherished traditions lies a celebration rooted in reverence for...

Fresh From Hokkaido: A Guide to Sapporo Central Wholesale Market
Sue Lynn

Fresh From Hokkaido: A Guide to Sapporo Central...

Hokkaido is Japan’s food paradise as the northernmost part of the country is the top producer of agricultural products and seafood: the vast lands covering Japan’s second largest island and...

Wendy Ng

Fresh From Hokkaido: A Guide to Sapporo Central...

Hokkaido is Japan’s food paradise as the northernmost part of the country is the top...

Nihon Sankei (日本三景): The Three Scenic Views of Japan
Sue Lynn

Nihon Sankei (日本三景): The Three Scenic Views of ...

Japan is an island nation that has always been known for its stunningly beautiful landscapes but even amongst these, there are three locations that rise above the others and are...

Dawn Sim Nature

Nihon Sankei (日本三景): The Three Scenic Views of ...

Japan is an island nation that has always been known for its stunningly beautiful landscapes...

Japan celebrates Golden Week between April 29 to May 5
Sue Lynn

Golden Week: Exploring Japan's Week-Long Festiv...

What is Golden Week? Golden Week (ゴールデンウィーク or 黄金週間 Ogon Shukan), recognised as one of Japan's most prominent and bustling holiday periods, usually spans from late April to early May...

Dawn Sim Culture

Golden Week: Exploring Japan's Week-Long Festiv...

What is Golden Week? Golden Week (ゴールデンウィーク or 黄金週間 Ogon Shukan), recognised as one of...

春暖花開:櫻花之外的六種當季花卉
Sue Lynn

春暖花開:櫻花之外的六種當季花卉

賞花的樂趣之一,就是它們轉瞬即逝的特性:花期每季只有幾天,但那短暫幾天卻難忘極了。來看看六種春天當季花卉,以及賞花最佳時機!

Carissa Loh Nature

春暖花開:櫻花之外的六種當季花卉

賞花的樂趣之一,就是它們轉瞬即逝的特性:花期每季只有幾天,但那短暫幾天卻難忘極了。來看看六種春天當季花卉,以及賞花最佳時機!

Spring Beginnings: 6 Seasonal Flowers Other Than Sakura
Sue Lynn

Spring Beginnings: 6 Seasonal Flowers Other Tha...

Flowers herald the beginning of spring, and in Japan, no flower is more synonymous with spring than the beloved cherry blossom (桜 sakura). However, other than these pretty, pink blossoms,...

Carissa Loh Nature

Spring Beginnings: 6 Seasonal Flowers Other Tha...

Flowers herald the beginning of spring, and in Japan, no flower is more synonymous with...

Spring Beginnings: 7 Things to Do in Japan in April and May
Sue Lynn

Spring Beginnings: 7 Things to Do in Japan in A...

Cherry blossoms, or sakura, are flowers symbolic of spring, often alluded to the promise of a new beginning in many Japanese literature. | Photo by Dawn Sim   A symbol...

Dawn Sim Spring

Spring Beginnings: 7 Things to Do in Japan in A...

Cherry blossoms, or sakura, are flowers symbolic of spring, often alluded to the promise of...

Spring Beginnings: 6 Must-Try Spring Foods in Japan
Sue Lynn

Spring Beginnings: 6 Must-Try Spring Foods in J...

Spring in Japan is a time for celebration as the season marks new beginnings. Other than the mesmerising cherry blossoms painting the landscape, spring is the best season to experience...

Wendy Ng Food

Spring Beginnings: 6 Must-Try Spring Foods in J...

Spring in Japan is a time for celebration as the season marks new beginnings. Other...

Spring Beginnings: 6 Must-Visit Spring Festivals in Japan
Sue Lynn

Spring Beginnings: 6 Must-Visit Spring Festival...

Photo by cyesuta (CC BY-SA 2.0)   Spring is a season of new beginnings, bringing with it beautiful flowers, comfortable temperatures, and a time of celebration. While most travellers head...

Carissa Loh Festival

Spring Beginnings: 6 Must-Visit Spring Festival...

Photo by cyesuta (CC BY-SA 2.0)   Spring is a season of new beginnings, bringing...

Castle Day (6 April): 10 Must-Visit Castles in Japan
Sue Lynn

Castle Day (6 April): 10 Must-Visit Castles in ...

Matsue Castle in spring. | Photo by 島根県観光連盟 Japan, a nation celebrated for its rich history and enduring cultural heritage, is particularly famous for its magnificent Japanese castles (お城 oshiro)....

Carissa Loh Culture

Castle Day (6 April): 10 Must-Visit Castles in ...

Matsue Castle in spring. | Photo by 島根県観光連盟 Japan, a nation celebrated for its rich...

Sakura Karinto and Marui Suzuki
Sue Lynn

Maker’s Story: Seasonal Karinto Snacks from Tok...

April marks the official arrival of spring in Japan, and one of the cherished traditions of celebrating this season is to enjoy “ohanami” (お花見)! Ohanami means “flower-viewing”, and this is...

Sue Lynn Maker's Story

Maker’s Story: Seasonal Karinto Snacks from Tok...

April marks the official arrival of spring in Japan, and one of the cherished traditions...

A Guide to Sakura in Tohoku: Best Cherry Blossom Viewing Spots in Northeast Japan
Sue Lynn

A Guide to Sakura in Tohoku: Best Cherry Blosso...

Hirosaki Castle Park | Photo by Aomori Prefecture Cherry blossoms or sakura (桜) herald the start of springtime in Japan. Spring is the prettiest and most enjoyable season with radiant...

Wendy Ng Spring

A Guide to Sakura in Tohoku: Best Cherry Blosso...

Hirosaki Castle Park | Photo by Aomori Prefecture Cherry blossoms or sakura (桜) herald the...

A Guide to Japanese Shochu: A Tasting Tour of Shochu Distilleries in Miyazaki
Sue Lynn

A Guide to Japanese Shochu: A Tasting Tour of S...

Shochu (焼酎) is one of the most consumed alcoholic beverages in Japan and the Japanese drink more shochu than sake. Considered to be Japan's national spirit, Shochu is gaining great...

Wendy Ng

A Guide to Japanese Shochu: A Tasting Tour of S...

Shochu (焼酎) is one of the most consumed alcoholic beverages in Japan and the Japanese...

Tohoku: A Tale of Tradition through its Cultural Icons
Sue Lynn

Tohoku: A Tale of Tradition through its Cultura...

Statues of the Namahage located in Oga Peninsula. | Photo by PhotoAC Steeped in tradition, Tohoku (東北), the northeastern part of Japan comprising of six prefectures – Aomori (青森), Akita...

Dawn Sim Culture

Tohoku: A Tale of Tradition through its Cultura...

Statues of the Namahage located in Oga Peninsula. | Photo by PhotoAC Steeped in tradition,...

Tasty Tohoku Treats: 6 Must-Try Food from Northeast Japan
Sue Lynn

Tasty Tohoku Treats: 6 Must-Try Food from North...

Japan is a food paradise and beyond the major cities and well-trodden travel routes, you can unearth more culinary treasures spread throughout the country if you venture into the less...

Wendy Ng Food

Tasty Tohoku Treats: 6 Must-Try Food from North...

Japan is a food paradise and beyond the major cities and well-trodden travel routes, you...

Sakura 2024: 5 Must-Visit Cherry Blossom Spots in Tokyo for Ohanami
Sue Lynn

Sakura 2024: 5 Must-Visit Cherry Blossom Spots ...

If you have visited Tokyo between late March and early April, then chances are you have witnessed the enchanting sight of cherry blossoms (桜 sakura) in full bloom. A cherry...

Carissa Loh Culture

Sakura 2024: 5 Must-Visit Cherry Blossom Spots ...

If you have visited Tokyo between late March and early April, then chances are you...

Tasty Tohoku Treats: 6 Must-Buy Souvenirs from Tohoku
Sue Lynn

Tasty Tohoku Treats: 6 Must-Buy Souvenirs from ...

Located on the north-eastern part of mainland Japan, Tohoku (東北) is made up of six prefectures, and is a treasure trove of beautiful nature and fascinating history. It’s a wonderful...

Carissa Loh Food

Tasty Tohoku Treats: 6 Must-Buy Souvenirs from ...

Located on the north-eastern part of mainland Japan, Tohoku (東北) is made up of six...

Omiyage Day (8 March): Exploring Japan's Souvenir & Gift-Giving Culture
Sue Lynn

Omiyage Day (8 March): Exploring Japan's Souven...

Have you heard of omiyage (お土産)? If you’ve been to Japan, then you have probably seen the colourful and beautifully packaged boxes of local confectionery filling the gift shops along...

Carissa Loh Culture

Omiyage Day (8 March): Exploring Japan's Souven...

Have you heard of omiyage (お土産)? If you’ve been to Japan, then you have probably...

March Maker's Story: Hand-grilled Rice Crackers from Akita by Kanaeya
Sue Lynn

March Maker's Story: Hand-grilled Rice Crackers...

The Tohoku Region is home to some of Japan’s best untouched nature. Take Akita as an example, a prefecture where lush landscapes meet premium rice fields. Renowned for its exceptional...

Sue Lynn Maker's Story

March Maker's Story: Hand-grilled Rice Crackers...

The Tohoku Region is home to some of Japan’s best untouched nature. Take Akita as...

March Maker’s Story: Obuse Chestnut Snacks from Takachiho (Winner of JR East Omiyage Grand Prix 2023 - Koshin’etsu Area Prize)
Sue Lynn

March Maker’s Story: Obuse Chestnut Snacks from...

If you have been to Japan, you will understand the universal struggle of finding the perfect souvenir or omiyage (お土産) to bring home for your loved ones and colleagues. While...

Sue Lynn Maker's Story

March Maker’s Story: Obuse Chestnut Snacks from...

If you have been to Japan, you will understand the universal struggle of finding the...

Hina Matsuri (3 March): Japan’s Spring Festival Celebrating Girls’ Day
Sue Lynn

Hina Matsuri (3 March): Japan’s Spring Festival...

Displaying exquisitely made hina-ningyo dressed in traditional Heian attire is the main activity associated with the Hina Matsuri | ©photoAC Have you ever heard of Japan’s Hina Matsuri (雛祭)? Otherwise known...

Dawn Sim Culture

Hina Matsuri (3 March): Japan’s Spring Festival...

Displaying exquisitely made hina-ningyo dressed in traditional Heian attire is the main activity associated with the...

Inspired by Izu: Exploring Izu Peninsula Through The Eyes of Japanese Writers
Sue Lynn

Inspired by Izu: Exploring Izu Peninsula Throug...

If you are a fan of Japanese literature, take a walk in the footsteps of literary giants and look no further than Izu Peninsula (伊豆半島), which lies just about 1-2...

Dawn Sim Travel

Inspired by Izu: Exploring Izu Peninsula Throug...

If you are a fan of Japanese literature, take a walk in the footsteps of...

Mount Fuji with tea plantation in the foreground
Sue Lynn

Mount Fuji Day (23 February): 5 Ways to Enjoy J...

Standing at 3,776m above sea level, the almost perfectly symmetrical Mount Fuji (富士山 Fujisan) is Japan’s highest mountain, and has become a symbol of the country, recognised worldwide for its...

Carissa Loh Travel

Mount Fuji Day (23 February): 5 Ways to Enjoy J...

Standing at 3,776m above sea level, the almost perfectly symmetrical Mount Fuji (富士山 Fujisan) is...